It’s important to create beautiful things, and also to invoke emotional connections. But aligning purpose with human experience is paramount.
About Matt SmallIt's important to create beautiful things, and also to invoke emotional connections. But aligning purpose with human experience is paramount.
My function is to curate the look and feel of businesses, corporations and product lines. I am a graphic designer, web developer, creative director, UX/UI designer, project manager, and strategist who thrives when given an opportunity to construct beautiful methods of communication. In other-words, I create things: logos, websites, packaging, videos, posters, mobile applications, annual reports, catalogues, billboards and yes, t-shirts. If there is a need for any type of touchpoint, I can create it.
As your partner, employee or even volunteer, it is my responsibility to communicate an emotional connection with your audience. By using specific facets of an organization, we can create pivotal elements to invoke a desired response and experience. The strategic direction of a company’s communication and its promotion of joy, suspense, love, awe or even fear, is used to guide an audience’s actions. I develop catalysts that connect people with great stories, but always with purpose.